Privacy Policy
This Privacy Policy explains how Gritstone Agency (“Gritstone,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our websites and use our services.
This Privacy Policy applies to:
• https://gritstoneagency.com (the marketing site)
• https://app.gritstoneagency.com (the quote application site)
• Any related pages, forms, and communications that reference this Privacy Policy
1) Information we collect
A. Information you provide to us
We collect information you choose to provide, including:
• Contact details such as name, email address, phone number, and mailing address (if provided).
• Business or organization details such as business name, industry, location, revenue, payroll, headcount, and operational information (as applicable).
• Insurance-related details you provide to request quotes or coverage guidance, including details about your organization’s operations, leadership, and risk exposures.
• Messages and communications you send to us.
B. Information we collect automatically
When you visit our websites, we may collect certain information automatically, including:
• Device and browser details (for example, device type, operating system, browser type).
• IP address and general location (for example, city and region).
• Pages viewed, time spent, clicks, referral sources, and other usage data.
• Advertising and measurement data, including identifiers used to measure ad performance.
2) How we use your information
We use information to:
• Provide quotes, coverage guidance, and insurance services you request.
• Communicate with you about your request, follow up on applications, and provide customer support.
• Evaluate eligibility, match you with appropriate coverage options, and facilitate underwriting submissions.
• Improve our websites, forms, and user experience.
• Measure and improve marketing performance, including ad attribution and conversion tracking.
• Detect, prevent, and investigate fraud, abuse, security incidents, and technical issues.
• Comply with legal, regulatory, and contractual obligations.
3) How we share your information
We may share information in the following situations:
A. Insurance market participants and service providers
If you request a quote or coverage guidance, we may share relevant information with:
• Insurance carriers, wholesalers, MGAs, and other insurance market participants as needed to obtain indications, quotes, bind coverage, service policies, or support claims-related processes.
B. Vendors and service providers
We may share information with vendors that help us operate our business, such as:
• Hosting and infrastructure providers.
• Analytics and measurement providers.
• Customer support and communication tools (for example, email and workflow tools).
• Security and fraud prevention providers.
These vendors are permitted to use information only to provide services to us.
C. Legal, safety, and business transfers
We may disclose information:
• To comply with law, regulation, legal process, or governmental request.
• To protect the rights, safety, and security of our business, users, and others.
• In connection with a merger, acquisition, financing, reorganization, or sale of assets.
4) Analytics and advertising
A. Google Analytics
We use Google Analytics to understand how visitors use our websites. This helps us improve content, navigation, and user experience. Google Analytics may use cookies or similar technologies to collect usage information.
B. Google Ads and conversion tracking
We may use Google Ads measurement and conversion tracking to understand which ads lead to key actions, such as starting a quote application or reaching specific steps in our application flow.
C. Cookies and similar technologies
Cookies are small text files stored on your device. We use cookies and similar technologies for:
• Site functionality and security.
• Analytics and performance measurement.
• Advertising measurement and attribution.
You can control cookies through your browser settings. If you block cookies, some site features may not work properly.
5) Your choices
A. Email communications
You can opt out of marketing emails by using the unsubscribe link in the message. We may still send non-marketing emails related to a quote request, policy servicing, or account and security notices.
B. Browser and device controls
You can manage cookies through your browser settings. You can also reset certain advertising identifiers on your device.
C. Google opt-out tools
Google provides tools that can help you control advertising personalization and some analytics settings. You can use Google’s ad settings and opt-out options to limit personalized ads.
6) Data retention
We retain information for as long as necessary to:
• Provide services you request.
• Maintain business records.
• Comply with legal and regulatory requirements.
• Resolve disputes and enforce agreements.
Retention periods vary depending on the type of information and how it is used.
7) Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8) Children’s privacy
Our websites and services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.
9) State and regional privacy rights
Depending on where you live, you may have rights regarding your personal information, such as access, correction, deletion, or opt-out of certain processing. To make a request, contact us using the information below. We may need to verify your identity before responding.
10) Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date.
11) Contact us
If you have questions or requests about this Privacy Policy, contact us:
Gritstone Agency
Email: cindy@gritstoneagency.com
Phone: [(484) 450-2632]
Address: 1111B S Governors Ave, Dover, DE 19904
